Bridging the Communication Gap for Small Business Owners

It is said that communication is a two way street. Ideally in a conversation, one person talks, the other listens. The listening party acknowledges that what’s being said is understood. And then the exchange of words or sharing of ideas continues or the conversation ends. This knowledge sharing approach and dialoging can work in a business setting between business owners and their trusted financial advisors. Owners and advisors can meet in the middle and bridge the gap to have a shared understanding of the story of the business. 

Owners are usually interested in understanding the financial side of their business operations better to make proactive, informed decisions.They can be trained in what to look for, what questions to ask, how to read a statement of cash flows and get answers to their questions. They can be shown that a P&L only addresses one piece of the business puzzle and can learn to look to the Balance Sheet for new insights. They can learn to focus on not just one bottom line, but all three. 

The role of the business advisor is to communicate with owners, explain the numbers, and share knowledge. Through effective communication and expertise, they look beyond the transactions. and take a step back to see the business information from an owner's perspective. 

Can you envision this happening in your company? Imagine getting timely, relevant business information to make those important business decisions, proactively. Why not start a conversation with the Storytelling BeanCounter to see how this can work for your business.